I can’t seem to stop changing up the Camp FIRE Finance homepage. My intentions are good, but I can’t help by wonder: does all of this updating my homepage hurt SEO? I make minor tweaks to my homepage multiple times per week. It’s not uncommon for me to make major changes multiple times per week either.
At least this doesn’t seem to be hurting my traffic which is great, because I’m making all of these changes to try and get a traffic boost.
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Does Updating My Homepage Hurt SEO?
Originally I was updating my homepage in search of something that I loved, but I couldn’t seem to settle on anything. So I turned to Google Analytics for help.
I figured that understanding how readers engage with my homepage and knowing where they flowed to would tell me what they wanted. So now when I tweak my homepage, I’m trying to optimize for a better reader experience.
For example, most people that hit my homepage then make their way older posts; either an original article I’ve written, or an old post that we’ve featured. But on my homepage I didn’t have links to old content, I was linking to landing pages that housed the old content.
This might be a subtle nuance, but I think my changes will help. Now that I have a better idea of how people are using my site, I’m trying to optimize for their user experience.
Recent Homepage Updates
Today I made the following changes:
- I added a widget to my homepage that will display random articles I’ve written. This will allow readers to find old posts without the need to click to a landing page first.
- My most popular content is now just one click away because I’ve added a button under the random post widget.
- I also added sections on my page that better feature our global blog directory and daily FIRE feed.
You can click through to see what my homepage looks like today. Here’s an image of what it looked like not long ago. And not long before that. As I mentioned in my last post, I even installed a new theme to get the look & feel that I wanted.
Benefits of Updating My Homepage
I’m hoping that these homepage updates will lead to:
- longer page sessions
- more page views per session
- more return visitors
I’ve read multiple times how Google is now placing more weight on the length of a session. The thought is that if a person bounces immediately from your site, then Google goofed up by serving up your site as a search result, and you get dinged.
However, if the person lands on your site and sticks around, then Google believes your page was indeed relevant, and you get a boost.
So I’m doing what I can to give people what they’re looking for, and I’m zeroing in on what they’re looking for by combing through my analytics.
Any of you tweak your home page? Is it just for fun, or do you have a strategy behind it? Any SEO tips would be more than welcome and appreciated in the comment section.